Secure Privacy Solutions
Protect your Business and Retain your Customer's Trust
What is Information Privacy?
Information privacy can be defined in two ways, rights and responsibilities.
Your customers and employees have certain rights as individuals to control how, when and to what extent their information is shared with others, and;
You have responsibility as a business owner or employee of a company to ensure that your customer's information is protected and that you are compliant with applicable laws that define how you handle and share your customer's personal information.
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FTC - Fair Information Practices
Every company that collects, uses and retains individual customer information must comply with applicable laws and be aware of privacy guidelines such as the Federal Trade Commission's (FTC) Fair Information Practice Principles:
1) Notice and Awareness: Consumers need notice to make an informed choice about whether to provide their information. This notice should include:
2) Choice and Consent: Choice means giving consumers options as to how any personal information collected from them will be used. Choice may apply to secondary uses of information - uses beyond the original reasons you provided the data. Choices generally include the option to "opt-in" or "opt-out".
3) Access and Participation: Access refers to an individual's ability to access data (in its entirety) and correct any inaccuracies.
4) Integrity and Security: Data must be accurate and secure. Security involves both managerial and technical measures to protect data against and the unauthorized access, destruction, use, or disclosure of data.
5) Enforcement and Redress: Privacy principles can be enforced in a number of ways, including: